Best and worst global brand reputations 2019
Top 10: 1. Rolex 2. Lego 3. Disney 4. Adidas 5. Microsoft 6. Sony 7. Canon 8. Michelin 9. Netflix 10. Bosch
Bottom 10: Unilever 90, Bayer 91, Coco-Cola 92, GE 93, EBay 94, PSA 95, Starbucks 96, H&M 97, ABinBev 98, GSK 99, Hitachi 100
Source: Reputation Institute