Advertising with TruePublica
Today, we live in an era where both traditional and modern forms of advertising is a problem for brands. The vehicle for advertising is now about trust, not just scale. Advertising with TruePublica helps to solve that problem.
In 2006, about 65 per cent of the general public believed what they read in British newspapers, today this relatively high level of trust has crashed to the point that it is now not just viewed as the least trusted source of news in Europe, it is the most right-wing and also the most biased. The vacuum has been replaced by social media. And yet, according to the YouGov-Cambridge Globalism Project, Britons are less trusting of news and adverts posted on social media that anywhere in the democratic West.
To make matters worse, trust in the four central institutions that support society, that of – government, business, media and NGO’s – has taken a dramatic dive in recent years, the consequence of which, the general public are now immersed in stories of fake news and misinformation. And they know it.
For organisations looking to advertise, finding the correct medium is not just about ensuring that the audience matches their potential buyers but that those buyers also have a very high level of trust that reflects their own values. If so, they are far more likely to look at that product or brand.
Our readers, living in a world where trust is severely lacking are incredibly loyal, which means adverts on TruePublica are more likely to be absorbed and therefore trusting of that brand, and taken more seriously than other adverts in some of the more mainstream outlets we could mention.
Of course, our reach is not like some of the nationals, however, the cost is is not the same but the impact more lasting.
Our Domain Authority, and Page Authority – a system that predicts how well a website will rank on search engine result pages is in the highest rating category, and our email opening rate is the very highest of all industries.
Around 67 per cent of our readers are from the UK with 10 per cent from the USA. Our unique visitors are 72 per cent male with a very interesting and well-defined set of interests. The vast majority are in well-paid work, with interests in finance, travel, hotels and accommodation. They are green enthusiasts, entertainment and book lovers.
We have some impressive individuals that cite TruePublica in political policy making, with some at the heart of government, and those interested or directly involved in political campaigns and elections.
As one of the top independent news and media sources in the UK, TruePublica is known to have some political influence being a trusted source of information.
For more information on advertising with TruePublica, including sponsored ads, advertorials, banner adverts and rates, please email Graham at: truepublica (AT) gmail.com
Please note – we are not interested in advertising for organisations that are unethical or would misdirect or misinform our readers in any way.