Travel trends and holiday costs
The number of Britons taking a holiday is stable, with 86% of respondents saying they took a holiday either at home or abroad in the 12 months to August 2018 (87% in 2017).
The average number of holidays taken has fallen from 3.8 to 3.4 per person.
The average number of shorter UK holidays (1-3 nights) has fallen slightly from 1.3 to 1.1 per person, and shorter foreign holidays (under 7 nights) from 0.8 to 0.6 per person.
This is also reflected in a reduction in holidaymakers taking city breaks – with a 5% drop in the past 12 months (53% to 48%). These figures suggest that the trend in recent years of taking multiple shorter breaks may be slowing, with people focusing on preserving and investing in their longer holidays, particularly abroad.
The average amount spent whilst on holiday has fallen across all holiday types but is most pronounced for longer UK breaks where spend is down £40 – from £311 to £271, and for longer breaks abroad the average spend is down from £586 to £562. This suggests that holidaymakers are budgeting more carefully while away, rather than choosing not to go on holiday at all. (source: ABTA Holiday Habits Report)